bucephalusanalysts.com

A massive creature with a massive head, Bucephalus had a black coat with a large white star on his brow. Plutarch related how in 344 BC a thirteen-year-old Alexander won Bucephalus by taming it when all of Philip's men had failed. Philip's son Alexander spoke soothingly to Bucephalus and turned it towards the sun so that it could no longer see its own shadow, which Alexander had noticed was the cause of its distress. Dropping his fluttering cloak as well, Alexander successfully tamed the horse. Plutarch says that the incident so impressed Philip that he told the boy, "O my son, look thee out a kingdom equal to and worthy of thyself, for Macedonia is too little for thee." Thus the seed was sown or perhaps it was already there for Alexander to dream of conquest. What have Alexander the Great & Bucephalus to do with companies in the here and now? Plenty. Alexander the Great could be considered the one of the world's earliest CEOs. He had with him a board consisting of people he trusted, with whom he attended classes and military trainings. Many of his decisions can be compared to what present day CEO face day in day out. Alexander like Sun Tzu may be studied for insights into the future. Throughout his conquest, Bucephalus was by Alexander's side. Astride Bucephalus, Alexander rode out of Macedonia and 12 years later, his empire stood on the edge of the Indus.